John Hegarty's book on creativity is a witty, insightful and easy to read guide on how to master the creative world. By reading 'There are no rules' it has helped me to develop a different mind-set on creativity, and has been some what inspirational.
My Key Learnings:
- The Blank page is one of the greatest challenges faced by the creative person.
- Confidence is a key to success.
- Enjoy your work.
- Great ideas can come to you when your not thinking.
- Do not describe your work as 'original' think of it as being 'fresh'.
- Be fearless.
- Simplicity in the ultimate goal.
- Stop thinking, start feeling- "what the heart knows today, the head will understand tomorrow"-pg 33.
- storytelling is the most powerful form of communication ever invented.
- Don't be a cynic
- Creativity is the expression of self.
- Remove the headphones.
- Surround yourself with the best people.
- Good is the enemy of Great.
- Focus.
- practice makes perfect.
- spotting the right idea is as important as having it.
- Timing is everything.
- Beware of fashion.
- Routine stunts creativity.
- Think short term not long term.
- HAVE FUN!
Here are two quotes that have stuck in my mind:
"To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings and mishaps. The world can be a constant source of inspiration but you must absorb it through all of your senses before you can hope to channel it into fresh ideas".- Hegarty pg 58
"Without inspiration, our creativity dries up and we start repeating ourselves ". Hegarty pg 58
KD
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